Focus on LATAM

A local perspective on what makes marketing research in Latin America and the Caribbean unique.

How Influencers Connect with Audiences in Latin America
Focus on LATAM

How Influencers Connect with Audiences in Latin America

Discover the nuances of influencer marketing in LATAM and the U.S. Explore audience preferences, trends, and the connections between creators and foll...

MC

Marília Côrtes dos Anjos Monteiro

Sr. Project Assistant at 10k Humans

About this channel

Bela Sangiorgi is a Research Associate at 10kHumans, and part of the company's Latin American team. In her role as Visionary Insights LATAM expert channel host, Bela and her contributing team help grow the world’s understanding of the LATAM market, amplifying local voices and perspectives and highlighting the work of local brands and professionals throughout the region.

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How Influencers Connect with Audiences in Latin America
Focus on LATAM

How Influencers Connect with Audiences in Latin America

Discover the nuances of influencer marketing in LATAM and the U.S. Explore audience preferences, trends, and the connections between creators and foll...

MC

Marília Côrtes dos Anjos Monteiro

Sr. Project Assistant at 10k Humans

The Venezuelan Elections And Its Implications
Focus on LATAM

The Venezuelan Elections And Its Implications

Explore how Venezuela’s recent elections impact market research, affecting consumer behavior, investment strategies, and business operations across LA...

Kerry Hecht

Kerry Hecht

Founder and CEO at 10k Humans

Stop Referring to Latin American Countries as "Developing Nations"
Focus on LATAM

Stop Referring to Latin American Countries as "Developing Nations"

Explore why the term "developing countries" is outdated and misleading in research. Learn about the need for context-specific taxonomy for better anal...

Isabela Sangiorgi

Isabela Sangiorgi

Jr. Research Associate at 10k Humans

Your Favorite AI Software Is Giving You Biased Content About Latin America
Focus on LATAM

Your Favorite AI Software Is Giving You Biased Content About Latin America

Explore the issue of AI bias in cultural representation. Learn how AI models can perpetuate and amplify biases, especially for underrepresented cultur...

Isabela Sangiorgi

Isabela Sangiorgi

Jr. Research Associate at 10k Humans

Navigating Salvador's Transportation Landscape
Focus on LATAM

Navigating Salvador's Transportation Landscape

Dive into Salvador's urban mobility with UFBA, a renowned university in Brazil. Uncover the dynamics of Bahia's capital through a detailed exploration...

MC

Marília Côrtes dos Anjos Monteiro

Sr. Project Assistant at 10k Humans

The Evolution of Tourism in El Salvador: Strategies, Challenges, and Economic Impact
Focus on LATAM

The Evolution of Tourism in El Salvador: Strategies, Challenges, and Economic Impact

Uncover the reasons behind the surge in tourism in El Salvador, explore the implemented strategies, and understand the broader economic impacts of thi...

SA

Sofia Alfaro

Sr. Project Assistant

Gamevolution: Unleashing the Digital Gaming Revolution in Latin America
Focus on LATAM

Gamevolution: Unleashing the Digital Gaming Revolution in Latin America

Discover the thriving gaming market in Latin America, with valuable insights for stakeholders. Explore the evolving landscape and future projections.

FH

Fernando Hernandez

Sr. Project Assistant at 10K Humans

How Uber Is Using Motorcycles To Navigate Across LATAM
Focus on LATAM

How Uber Is Using Motorcycles To Navigate Across LATAM

Explore Uber's growth into the LATAM mototaxi market, analyzing their effective strategies and obstacles faced in tailoring a global service to local ...

Isabela Sangiorgi

Isabela Sangiorgi

Jr. Research Associate at 10k Humans

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