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Freelancing in Consumer Insights: Mastering the Business Side
Freelancing in insights takes more than research skills. Learn how to price right, protect your time, and set up your business for long-term success.
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Explore careers in market research, analytics, and insights. Access expert articles, job opportunities, and industry trends designed for professionals and newcomers alike. Stay ahead in the evolving world of data, consumer behavior, and decision-making with the Insights Careers channel from Greenbook.
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Latest Market Research Jobs
Discover the latest career opportunities in market research, insights, and analytics from across the industry.
THE NEW YORK TIMES
Analyst, Measurement & Insights
New York City
Looking for someone with 3-5 years of experience to join the Insights team within The New York Times Advertising. This role will mostly focus on ad effectiveness, sourcing data from 3rd and 1st party data, reporting to the Manager of Measurement. Someone for someone with experience in insights or advertising analytics and knowledge in the advertising space
HUMAN MADE MACHINE
Enterprise Sales Executive (NA) – Creative AI/Adtech
New York but open to East Coast
For the Enterprise Sales Executive role, the focus is on finding a high-level "Consultative Hunter" who can navigate the complex intersection of adtech, creative strategy, and enterprise brand procurement. The ideal candidate stands out by demonstrating a High Sales IQ, particularly in the ability to lead deep diagnostic discovery to uncover business pain points that legacy measurement tools miss. They must have a sophisticated understanding of the brand advertising measurement industry, with the technical confidence to debate the nuances of brand lift versus attribution and advise brands on platform suitability (e.g., why creative built for TV might fail on TikTok). A track record of selling directly to in-house brand teams and navigating the delicate triad between the brand, their creative agency, and tech providers is essential. Success in this role requires more than just closing deals; it requires the ability to link creative quality directly to commercial ROI and sales performance, proving the financial value of the platform to VPs of Insights and CMOs alike.
HUMAN MADE MACHINE
Research Manager
New York
For the Research Manager position, the candidate needs to demonstrate a high-level mastery of the research lifecycle combined with strong leadership. They should have extensive experience taking complex client briefs and architecting the full data strategy, including advising on the best technical setup for data collation. A standout candidate will have hands-on experience not just in oversight, but in the "heavy lifting" of collecting and quality-checking (QC’ing) data before presenting high-stakes findings to senior stakeholders. While technical skills in SQL or Python are a significant advantage for managing team output, the true differentiator is an AI-first mindset—using artificial intelligence to optimize research workflows and stay ahead of industry trends. Above all, they must be a mentor who can elevate a team of analysts to deliver world-class, ROI-driven insights for global brands.
HUMAN MADE MACHINE
Senior Research Analyst
New York
For the Senior Research Analyst position, the ideal candidate stands out by demonstrating a sophisticated blend of technical rigor and strategic storytelling. They should have a proven track record in creative message testing, moving beyond simple data collection to explain why specific creative elements resonate with audiences. A deep familiarity with both qualitative and quantitative survey panels is essential, as the role requires managing the full research lifecycle—from unbiased survey design to overseeing complex participant recruitment. While many analysts rely on manual exports, SQL proficiency is a massive advantage here, allowing for much faster data manipulation and the ability to uncover nuanced consumer trends that traditional tools might miss. Above all, the team values a "Strategic Consultant" mindset—someone who uses these technical tools to tell brands exactly how to optimize their media spend for maximum commercial impact.
POPEYES
Senior Manager, Sales Planning
Miami, FL
Reach out to [email protected] with your resume if interested, looking for someone with sales planning (not just demand/ merchandise planning experience). Strong excel and data skills required.
ELECTROLUX GROUP
Consumer Insights Manager
Charlotte NC
This is my client. They need to fill this role yesterday. The boss is a longtime friend of mine and a really good person who needs someone to come in and take stuff off her plate right away. She's old school, likes to do research well and right. She also likes to hand off, and as long as you are doing the work right, she'll let you run with it.
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