Archive: grit report
The Sea Change: Insights from the 2025 GRIT Business Outlook
GRIT’s Business Outlook reveals a research industry at a crossroads—tech-driven, cost-conscious, and demanding insights that drive real decisions.
Elaine Riddell
Managing Director at Oaklins DeSilva+Phillips
The Great AI Pivot: How Market Research Is Reinventing Itself (Without Losing Its Soul)
The 2025 GRIT Report reveals AI’s rise—and the trust crisis it brings. Can market research balance speed with authentic human understanding?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Market Research in the Age of AI: Trends, Challenges, and Opportunities
AI is revolutionizing market research—powering personalization, segmentation, and strategy while reshaping how insights are created and applied.
Alain Briancon, PhD.
VP of Research and Data Science at Dynata
From Tech Hype to Insight Value: What 2025 Demands
AI is reshaping insights. Borderless Access blends human expertise with AI innovation to deliver faster, smarter, and more authentic consumer research...
Ruchika Gupta
CEO at Borderless Access
Fixing the Ship while Sailing It: Slow Change in Survey World
Survey quality is in crisis. Discover trends in microsurveys, chatbots, and best practices that can restore trust in online research data.
Cam Wall
President at Ola Surveys
Smarter Insights, Faster Pace: AI's Breakthrough in Market Research
AI is reshaping market research—accelerating workflows, enabling synthetic data, and augmenting human insight for faster, deeper understanding.
Ali Henriques
Executive Director at Qualtrics Edge
Digital Qual is Not a Replica — It’s a Reinvention
Qual is evolving. Discover how platforms like Recollective are reshaping qualitative research with AI, asynchronous tools, and scalable insights.
Laura Pulito
Vice President of Research at Recollective Inc.
GRIT’s Hottest Methods Confirm the Rise of Agile, Iterative Research—And Suzy is Already There
Suzy uses AI to power agile, fraud-proof research with tools like Suzy Speaks, Signals, and Biotic—reshaping how brands gather and act on insights.
Mary Lois Smith
VP, Market Research at Suzy
Insight is Evolving…Are We Evolving With It?
The line between research and analytics is blurring. Hybrid teams and connected thinking are shaping faster, deeper, and more impactful insights.
Hakan Yurdakul
CEO at BoltChatAI
The Rise of the Strategic Insight Consultant: Connecting Knowledge to Growth
AI and qual-at-scale methods are transforming insights. The future lies in strategic consultants who turn multi-source data into business impact fast.
Andy Buckley
Sr. Go-to-Market Partner at Human8
The Sea Change Is Here: Adapt or Get Left Behind
The insights industry is undergoing a seismic shift—AI, M&A, and tech-led models now define survival, growth, and dominance in a tighter budget era.
What’s Hot Isn’t Just What’s New—It’s What’s Next
GRIT reveals how AI, gamification & chatbots are reshaping research with authentic, engaging methods—especially for connecting with teen audiences.
Alan White
Vice President, Strategic Research & Data Analytics at TeenVoice
From Claimed to Confirmed: Elevating Research Integrity with Verified Buyers
Claimed data is flawed. Learn how Verified Buyers from Numerator ensure accuracy, reduce noise, and drive decision-ready consumer insights.
Kim Solana
VP, Survey at Numerator
Tech-First, Client-Centric: The Full-Service Model Comes of Age
Full-service research is evolving—tech-driven, modular, and client-centric. Discover why it’s now the dominant strategy in today’s insights landscape.
Matilda Sarah
Co-Founder at Displayr
For Researchers, Artificial Intelligence is Inevitable
AI is reshaping market research. Learn why AI-native platforms are transforming workflows, cutting costs, and redefining the role of the researcher.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Smarter Research Begins Here: AI That’s Built for B2B
NewtonX shares how AI-driven tools like Hub Researcher are advancing B2B insights, improving data quality, and redefining research at scale.
Sascha Eder
CEO & Co-Founder at NewtonX
Leveling the Three-Legged Stool of Faster, Cheaper and Better
As price sensitivity rises, buyers still prioritize data quality. Learn how AI boosts both efficiency and insight while strengthening vendor partnersh...
Jeff Claypoole
Managing Director, North America at Toluna
Partner Content
Not Just Another Tech: Helping Deliver the Grit Report Year After Year
New AI platforms promise to simplify research by cutting daily tasks—but do they truly deliver? Explore the real impact of AI on researchers’ workflow...
Torbjörn Andersson
Managing Director for Market Research at Forsta
Advancing Market Research through AI: Addressing Key Challenges in the Research Industry
AI and ML are transforming market research, boosting efficiency, data quality, and productivity. Discover how innovation is reshaping the industry lan...
Ian Brocklehurst
EVP, Product and Marketing at Dynata
B2B Market Research in the Age of AI: How NewtonX is Changing the Industry
NewtonX partners with GRIT 2024 to deliver AI-powered, accurate B2B research data, setting the standard for quality insights that drive impactful busi...
Sascha Eder
CEO & Co-Founder at NewtonX
The Rise of Full-Service Research Suppliers
Businesses seek comprehensive insights quickly, driving demand for full-service research suppliers who can efficiently handle all data needs in one so...
Matilda Sarah
Co-Founder at Displayr
The Rapidly Expanding Universe of Insights
Market research shifts as insights engage over 4 functions, expanding beyond traditional teams to foster active collaboration and influence across ind...
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Meeting Project Objectives: Focusing on Client Delight
Explore why true partnerships in market research go beyond briefs, aiming to turn satisfaction into delight with deep analysis and actionable recommen...
Bobby Stevenson
Executive Vice President, Client Success and Head of Research at Nailbiter
Embracing AI in Everyday Life: A Path Forward
AI shapes daily life and the insights industry. Professionals are optimistic, balancing AI’s potential with a measured, practical approach to adoption...
Laura Pulito
Vice President of Research at Recollective Inc.
Staying Ahead of the Curve: How AI is Transforming Insights
Discover how AI is transforming market research with faster insights and accuracy. Stay competitive by embracing the latest in technology integration.
Thibault Cousot
Senior Vice President, Head of Product at Behaviorally
Trackers: Building Block to Develop Comprehensive, Successful Business Strategy
Trackers are key to understanding brand health and trends. Combining quantitative and qualitative insights reveals the 'why' behind consumer behavior,...
Mary Emerson Baker
VP, Market Research at Suzy
AI: Powerful Tools to Augment Human Capability
AI in everyday life reveals optimism for AI’s benefits in data insights, but skepticism persists, highlighting its complex impact on personal and prof...
Ali Henriques
Executive Director at Qualtrics Edge
Navigating the Crossroads of Change
Explore key strategies and insights shaping the future of the analytics sector. Industry leaders must stay alert to critical trends for success in the...
Redefining Insights for a Dynamic Future through Innovation and Collaboration
Discover how AI, machine learning, and automation are transforming the insights industry, driving innovation, and enabling impactful strategies for bu...
Ruchika Gupta
CEO at Borderless Access
Sample Marketplaces, Programmatic Sample and the Economy of Fraud
Discover sample marketplaces, programmatic sampling shaping online industry, impacting fraud economy on our site.
Greg Matheson
Co-CEO at Quest Mindshare
Why Insights Improve When Survey Respondents Pay You
Gain insights on customer profiles, pricing, & product usage with our survey platform. Incentivize with deposit payments for accurate data & feedback.
Narek Vardanyan
CEO at Prelaunch.com
Principles to Follow for Success with Synthetic Sample
Embrace the future of market research by combining human insights and reliable synthetic samples for unbiased research and enhanced brand perception.
Neil Dixit
Founder and CEO at Glimpse
Surveying the Future: Thoughts on Market Research in the Digital Age
Discover the significance of online surveys in the digital era, adapting to evolving user behaviors with a focus on data quality and innovative strate...
Steve Seiferheld
Sr. Director, Center of Excellence Research & Design Strategy at Suzy
Tomorrow’s Business Today With an Intelligent Data Strategy
Prioritize data ownership and platform selection for informed decisions. Stay competitive with a robust data strategy for AI integration and tangible ...
Torbjörn Andersson
Managing Director for Market Research at Forsta
Market Research Merry-Go-Round: Not So Merry
Explore the intricate landscape of market research metrics through The GRIT Report, highlighting the hurdles organizations face in achieving their goa...
Embracing Innovation: The Transformative Impact of the ‘Hottest Technologies’ in Market Research
Discover the future of market research with chatbots and synthetic samples. Enhance insights, reduce costs, and overcome data collection challenges.
Kathryn Topp
Founder & CEO at Yabble
A Day in the Life of the Full Service Researcher. A Personal Perspective
Uncover the trends in full-service research. Learn how technology and generative AI are reshaping the industry and positioning researchers for strateg...
Andrew Kelly
Product Marketer (and ex-researcher) at Displayr
Reclaim Your Peace of Mind: B2B’s Entering Its New Standard of Truth
Uncover the truth behind B2B data reliability issues and embrace a future of trust and authenticity. Join industry leaders in a quest for accurate inf...
Sascha Eder
CEO & Co-Founder at NewtonX
Continuous Improvement and a Holistic Approach to Data Quality
Ensure reliable survey data by tackling respondent fraud and disengagement. Sustain engagement and stay ahead of fraudulent practices for accurate res...
Steven Millman
Global Head of Research & Data Science at Dynata
The Automation Era: AI Tooling and the Magnification of Consequences
Discover how AI tools enhance fraud detection, emphasizing transparency, fairness, and privacy. Navigate the automation era with trust and efficiency.
Monica Bush
VP of Information Security at Tango, a division of Blackhawk Networks (BHN)
Career Success in the AI Era
Navigate the AI era by upskilling amid automation, learn how autonomous AI systems create efficient workflows. Embrace continuous learning for career ...
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Hot or Not? Unmasking the Trendiest Insights Methods
Discover changing customer insights methods. Learn about online communities, surveys, Big Data analytics, and AI's influence on research strategies.
Lava Kumar
Founder and CPO at Entropik
The Automation Era: The Rise of AI in Qualitative Research
AI integration is revolutionizing qualitative research and shaping the industry's future by using AI tools for efficient analysis and personalized ins...
Laura Pulito
Vice President of Research at Recollective Inc.
Greenbook Announces the GRIT Most Innovative Suppliers by Service Area
Explore Greenbook's 2023 GRIT Top 50 Most Innovative Suppliers list. Discover top suppliers in full service research, qualitative research, and more.
Dana Stanley
Chief Revenue Officer at Greenbook
Karen Lynch
Head of Content at Greenbook
The GRIT Top 50 List Signals Our Industry’s Direction
The GRIT 50 list of most innovative suppliers shows the breadth of services that benefit from innovation, as well as the industry's ability to support...
Gary Ellis
Co-Founder & COO at Remesh
A Permanent Pivot or Temporary Transition? A Post-Pandemic Review of the Insights Industry
The roles of corporate researchers and external suppliers continue to evolve in the wake of the pandemic, especially regarding DIY tools, analytics, a...
Matilda Sarah
Co-Founder at Displayr
Technology and Insights: A Transformative Year in Review
In an era defined by constant change, the marriage of human understanding and cutting-edge technology is driving the insights and analytics industry i...
Gera Nevolovich
President and Chief Commercial Officer (CCO) at Hotspex
Revolutionizing Survey Data Quality in the Age of Artificial Intelligence
Insights professionals must restore trust in market research data while continuing to reduce costs and timelines without sacrificing quality. Used res...
Steven Millman
Global Head of Research & Data Science at Dynata
Artificial Intelligence at Work: Navigating the Revolution
AI is a daily reality redefining society, and the insights industry is no exception. Most plan to adopt it for work as well as integrate it into their...
Thibault Cousot
Senior Vice President, Head of Product at Behaviorally