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GRIT
Greenbook's GRIT Reports provide insights into the market research industry's trends, challenges, and opportunities. It offers a comprehensive view of the sector, highlighting emerging technologies, methodologies, and key players shaping its future.
Smarter Insights, Faster Pace: AI's Breakthrough in Market Research
AI is reshaping market research—accelerating workflows, enabling synthetic data, and augmenting human insight for faster, deeper understanding.
Ali Henriques
Executive Director at Qualtrics Edge
Latest
Market Research in the Age of AI: Trends, Challenges, and Opportunities
AI is revolutionizing market research—powering personalization, segmentation, and strategy while reshaping how insights are created and applied.
Alain Briancon, PhD.
VP of Research and Data Science at Dynata
From Tech Hype to Insight Value: What 2025 Demands
AI is reshaping insights. Borderless Access blends human expertise with AI innovation to deliver faster, smarter, and more authentic consumer research...
Ruchika Gupta
CEO at Borderless Access
GRIT’s Hottest Methods Confirm the Rise of Agile, Iterative Research—And Suzy is Already There
Suzy uses AI to power agile, fraud-proof research with tools like Suzy Speaks, Signals, and Biotic—reshaping how brands gather and act on insights.
Mary Lois Smith
VP, Market Research at Suzy
The Rise of the Strategic Insight Consultant: Connecting Knowledge to Growth
AI and qual-at-scale methods are transforming insights. The future lies in strategic consultants who turn multi-source data into business impact fast.
Andy Buckley
Sr. Go-to-Market Partner at Human8
What’s Hot Isn’t Just What’s New—It’s What’s Next
GRIT reveals how AI, gamification & chatbots are reshaping research with authentic, engaging methods—especially for connecting with teen audiences.
Alan White
Vice President, Strategic Research & Data Analytics at TeenVoice
From Claimed to Confirmed: Elevating Research Integrity with Verified Buyers
Claimed data is flawed. Learn how Verified Buyers from Numerator ensure accuracy, reduce noise, and drive decision-ready consumer insights.
Kim Solana
VP, Survey at Numerator
Smarter Research Begins Here: AI That’s Built for B2B
NewtonX shares how AI-driven tools like Hub Researcher are advancing B2B insights, improving data quality, and redefining research at scale.
Sascha Eder
CEO & Co-Founder at NewtonX
Market Research in the Age of AI: Trends, Challenges, and Opportunities
AI is revolutionizing market research—powering personalization, segmentation, and strategy while reshaping how insights are created and applied.
Alain Briancon, PhD.
VP of Research and Data Science at Dynata
From Tech Hype to Insight Value: What 2025 Demands
AI is reshaping insights. Borderless Access blends human expertise with AI innovation to deliver faster, smarter, and more authentic consumer research...
Ruchika Gupta
CEO at Borderless Access
GRIT’s Hottest Methods Confirm the Rise of Agile, Iterative Research—And Suzy is Already There
Suzy uses AI to power agile, fraud-proof research with tools like Suzy Speaks, Signals, and Biotic—reshaping how brands gather and act on insights.
Mary Lois Smith
VP, Market Research at Suzy
The Rise of the Strategic Insight Consultant: Connecting Knowledge to Growth
AI and qual-at-scale methods are transforming insights. The future lies in strategic consultants who turn multi-source data into business impact fast.
Andy Buckley
Sr. Go-to-Market Partner at Human8
What’s Hot Isn’t Just What’s New—It’s What’s Next
GRIT reveals how AI, gamification & chatbots are reshaping research with authentic, engaging methods—especially for connecting with teen audiences.
Alan White
Vice President, Strategic Research & Data Analytics at TeenVoice
From Claimed to Confirmed: Elevating Research Integrity with Verified Buyers
Claimed data is flawed. Learn how Verified Buyers from Numerator ensure accuracy, reduce noise, and drive decision-ready consumer insights.
Kim Solana
VP, Survey at Numerator
Smarter Research Begins Here: AI That’s Built for B2B
NewtonX shares how AI-driven tools like Hub Researcher are advancing B2B insights, improving data quality, and redefining research at scale.
Sascha Eder
CEO & Co-Founder at NewtonX
Industry Insights from Partners
Elevating the Researcher Experience: It’s Time to Fix the Failings and Foster Success
Research suppliers/partners must take the lead in successfully managing researchers through change, including when to adopt new technology and how to ...
Reed Cundiff
CEO at Sago
Retool Research Processes to Maintain Organizational Influence
Primary market research and analytics must complement each other, and research groups must reframe value propositions around speed to insight.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Project Success Unleashed: The Power of Human Connections to Drive Insights Forward
As the influence of technology on research and insights grows, human insight must be applied to reach beyond stated objectives and ensure deep underst...
Reid Searls
VP, Product Development at NAILBITER
Innovative Buyers Take Risks, Push Boundaries, and Collaborate
Insights innovation is a competitive differentiator for businesses, and those who are willing to take risks and collaborate with external partners are...
Ruchika Gupta
CEO at Borderless Access
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