Top Consumer Neuroscience & Neuromarketing Companies

What are Neuromarketing / Neuromonitoring research companies?

In the strictest sense, neuromarketing refers to market research that consists of direct measurements of brain and neural activity in response to marketing-related stimuli. The goal is to understand how consumers and customers will actually feel about messages, packaging, shelf displays, products, etc. rather than how they interpret and choose to communicate those feelings, for example, via surveys or interviews. By measuring the region and level of brain activity and comparing it to past research, neuromarketing researchers can translate brain activity into emotions.