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Dana Stanley
Greenbook’s Chief Revenue Officer
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Closing the Content Marketing Skills Gap with Online Education
Presented by Provoke Insights
There is a massive skills gap in the world of content marketing in spite of the high demand for qualified workers, according to a study released Monday by SkilledUp.
The study found 34% of people involved with their company’s marketing activities say they either have a hard time hiring content marketers or claim they do not have the skills to properly implement content marketing.
Carried out on behalf of SkilledUp by Provoke Insights, the study surveyed 200 professionals familiar with their company’s marketing activities.
To access the full studies, please visit: http://www.skilledup.com/articles/content-marketing-survey-results/
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