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Dana Stanley
Greenbook’s Chief Revenue Officer
Zappi
See your product innovations and advertising ideas through your audiences eyes with the leading consumer insights platform.
Why choose Us
Agile decision-making
Transformation insights
Flexible solutions
Quality data
What is Zappi?
See your product innovations and advertising ideas through the eyes of your audience with the leading consumer insights platform.
Get the inspiration to create and the validation to act.
How it works:
1. Launch research
Our proven methodologies give you consumer feedback while developing ads and innovations.
2. Get results
We reach the audience you care about and deliver quality, actionable results in real-time, with full results in 6 hours.
3. Refine and repeat
Compare your results to historical data and relevant benchmarks, then make meaningful changes to create something people love.
Inspire. Optimize. Validate.
Get the inspiration to create and the validation to act.
How it works:
1. Launch research
Our proven methodologies give you consumer feedback while developing ads and innovations.
2. Get results
We reach the audience you care about and deliver quality, actionable results in real-time, with full results in 6 hours.
3. Refine and repeat
Compare your results to historical data and relevant benchmarks, then make meaningful changes to create something people love.
Inspire. Optimize. Validate.
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Zappi
Research Solutions
Advertising ResearchConcept TestingAdvertising Communication Strategy ResearchAdvertising Concept TestingAdvertising Content Analysis ResearchAdvertising Copy Testing - Digital MediaAdvertising Copy Testing - TelevisionAdvertising Copy Testing - Traditional MediaAdvertising Effectiveness ResearchBrand Equity ResearchBrand Identity ResearchBrand Loyalty / Satisfaction ResearchBrand Positioning ResearchBrand Research - Line / Franchise ExtensionBusiness-to-Business ResearchConcept Development ResearchConcept Optimization ResearchConsumer Attitude & Usage ResearchConsumer Purchase Behavior ResearchDigital Media ResearchInternational Business-to-Business Market ResearchMedia ResearchNaming Research & Name DevelopmentPackage Development ResearchPackaging TestingPrice Elasticity AnalysisPrice & Pricing ResearchProduct Development ResearchProduct Market ResearchProduct Optimization ResearchProduct TestingPromotion Development & Evaluation Research
Related Services & Software
Research Services
Business Issues
Research Resources
2 results
How consumer insights will get its power back
Podcast
Steve Phillips, Founder and CEO of Zappi, reflects on what he's learned through building an industry-changing company (turns out, data quality is pretty important), some of the mistakes that were made along the way and shares his vision for the future of the sector — an opportunity that insights professionals must not fail to seize.
PepsiCo Creates High Impact Walkers Holiday Ad with Early-Stage Testing
Article
Through using Zappi Amplify TV, PepsiCo vetted an early-stage holiday advertisement for Walkers crisps, identified consumers' issues with it, and ultimately produced a high-impact ad using these insights. Zappi's method contrasts starkly with traditional ad testing solutions, in which a poor result at an early stage would have meant abandoning the ad idea and starting from scratch.