Current Forward vs Informed Decisions Group, Inc.
Company details
Description
Current Forward is a consumer insights firm that helps brands like Pepsi, San Antonio Spurs, Brilliant Earth, Priceline, Mailchimp, and Tinder find fresh ways to be relevant.
Current Forward's superpowers are creating audience insight presentations that people *actually remember*
Informed Decisions Group, Inc. (IDG) is a full-service behavioral insights firm specializing in shopper research, customer behavior, and market strategy. We help brands understand how and why customers make decisions, across physical, digital, and hybrid environments, to drive conversion, brand e
Type of company
Qualitative Research
Quantitative Research
Full Service
Full Service
Qualitative Research
Quantitative Research
Top benefits
Gen Z Specialists
UX Researchers
Qualitative Experts
Curated, dedicated team always includes founders
Memorable, actionable presentations
Location
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Avon, Ohio, United States
Market Research Specialties
Full Service Qualitative Market Research
Qualitative Services - Moderators
Online Focus Groups
Brand Positioning Research
Website Usability & UX
Eye Tracking
Shopper Insights
Full Service Market Research
Market Segmentation
Conjoint Analysis / Trade-off/Choice Modeling
Features and attributes
Images
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