decision point vs Current Forward
Company details
Description
At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar
Current Forward is a consumer insights firm that helps brands like Pepsi, San Antonio Spurs, Brilliant Earth, Priceline, Mailchimp, and Tinder find fresh ways to be relevant.
Current Forward's superpowers are creating audience insight presentations that people *actually remember*
Type of company
Consulting
Qualitative Research
Quantitative Research
Qualitative Research
Quantitative Research
Full Service
Top benefits
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Gen Z Specialists
UX Researchers
Qualitative Experts
Curated, dedicated team always includes founders
Memorable, actionable presentations
Location
Madison, Wisconsin, United States
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Market Research Specialties
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
Full Service Qualitative Market Research
Qualitative Services - Moderators
Online Focus Groups
Brand Positioning Research
Website Usability & UX
Features and attributes
Сredentials
Ratings & Testimonials
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Images
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