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Enric Cid
Strategy & Product Director Netquest
Enric have been on the front lines of building Netquest from concept to a 250+ employees venture that disrupted consumer data collection in the Market Research Industry. During this 15-year journey, he had led people on the ground in four different countries (Spain, Brazil, Chile, and the USA).Today, back in his hometown Barcelona, Enric leads Netquest's product portfolio and strategic projects with shared responsibility for the company P&L.
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The Respondent Experience
The Recontact Rate: A New Standard for Measuring Respondent Quality
In response to the Opinions for Good scandal, a new metric is proposed to better measure respondent quality and restore trust in market research data.
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