Laura Pulito

Vice President of Research Recollective Inc.

Laura Pulito is VP of Research at Recollective, where she helps brands and agencies push the boundaries of what research can do. With nearly two decades of experience on both the client and supplier side, she’s helped the industry successfully embrace digital methodologies and insight communities, combining deep industry knowledge with a passion for innovation and technology-driven solutions.

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GRIT

Digital Qual is Not a Replica — It’s a Reinvention

Qual is evolving. Discover how platforms like Recollective are reshaping qualitative research with AI, asynchronous tools, and scalable insights.

June 6, 2025

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Latest from Laura Pulito

GRIT

Embracing AI in Everyday Life: A Path Forward

AI shapes daily life and the insights industry. Professionals are optimistic, balancing AI’s potential with a measured, practical approach to adoption...

October 29, 2024

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GRIT

The Automation Era: The Rise of AI in Qualitative Research

AI integration is revolutionizing qualitative research and shaping the industry's future by using AI tools for efficient analysis and personalized ins...

May 28, 2024

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GRIT

Navigating the Uncertain Path of AI: Cautious Optimism and the Future of Insights Professionals

Insights professionals are cautiously optimistic about the promise of AI; the potential to deliver better insights more quickly and for less money see...

October 9, 2023

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GRIT

Supplier Profiles: Taking a Tech-First Approach

Recollective was launched with a clear strategy – to be the innovative technology supplier of choice to leading qualitative market researchers worldwi...

April 3, 2023

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