Archive: viewpoints
AI Without Integrity? The High Cost of Bad Data (test 6 March)
AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...
(test 5 March )From Data to Decisions: How Synthetic Data, Custom Agents, and Human Co-Creation Will Shape the Future
Synthetic data, AI agents, and human-AI co-creation are key to cutting through hype and helping insights teams make faster, better decisions.
Thor Olof Philogène
CEO & Founder at Stravito
Paying Attention to Attention
Attention metrics are evolving, but brands must stay focused on what matters—turning insights into action for creative and media strategies.
Ramanathan Vythilingam
Associate Professor at Nanyang Business School
What’s Hot Isn’t Just What’s New—It’s What’s Next
GRIT reveals how AI, gamification & chatbots are reshaping research with authentic, engaging methods—especially for connecting with teen audiences.
Alan White
Vice President, Strategic Research & Data Analytics at TeenVoice
GRIT’s Hottest Methods Confirm the Rise of Agile, Iterative Research—And Suzy is Already There
Suzy uses AI to power agile, fraud-proof research with tools like Suzy Speaks, Signals, and Biotic—reshaping how brands gather and act on insights.
Mary Lois Smith
VP, Market Research at Suzy
Sample Marketplaces, Programmatic Sample and the Economy of Fraud
Discover sample marketplaces, programmatic sampling shaping online industry, impacting fraud economy on our site.
Greg Matheson
Co-CEO at Quest Mindshare
Hot or Not? Unmasking the Trendiest Insights Methods
Discover changing customer insights methods. Learn about online communities, surveys, Big Data analytics, and AI's influence on research strategies.
Lava Kumar
Founder and CPO at Entropik