The 2nd Edition of the GRIT Consumer Participation in Research (CPR) Report Is Here

• Are “Frequent Responders” categorically different from “Fresh Responders”, and, if so, in what ways? Does this matter? Why?
• Is the difference significant enough that it should be of concern, or be of strategic benefit, to different stakeholders in the research process?
• Do the differences necessitate a form of ‘data triangulation’ whereby customers need to receive a blend of respondents, some “fresh”, and some less so? Or should all respondents be “fresh”? Why?
• Is there a confounding factor at play? If a majority of all responders online share a more dominant characteristic about which we do not know, such as intellectual curiosity (no matter how frequently they answer a survey), how much weight should we assign to the “freshness” findings shown here?
• The people who were intercepted are likely somewhat biased toward heavier Web users. Since one can make this same observation of all Web-based respondent data capture modalities, does this matter? Why?
• What are the implications that need to be addressed as an industry from these findings, specifically, for those who make data-based decisions?

We hope this report will become the go-to resource that researchers globally can use to validate and benchmark their own research. Enjoy!