Alternate Routes, Inc.

Alternate Routes conducts research... But we don’t think like researchers.

We don’t begin by asking about research... We start from the end and work backward. What are you looking to accomplish?

We don’t think research tells you the answers... Research gives you the insights that lead you to the solution.

Alternate Routes is Research + Strategy - specialists in solving challenging marketing problems through impactful research insights.

Our breadth of experience and 25 years as a company gives us unique perspective.

When the path is not as clear, when there are big questions, when the stakes are higher, when going about it the same way won’t work... Get off the beaten path, and choose Alternate Routes.