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Dana Stanley
Greenbook’s Chief Revenue Officer
Insight By Design
Cutting-edge full service insights partner delivering exceptional value compared to traditional agencies. Online community and agile research experts.
Why choose Us
Agile research done right
Online Community experts
Digital qualitative pros
Save $ vs. big suppliers
Design-driven output
What is Insight By Design?
By fusing innovative insights techniques, technology and compelling design-based reporting, we ensure results get noticed and make an impact.
We work with top marketing, advertising and communications agencies, insights companies and directly with clients at leading brands across a wide range of industries with particular expertise in retail, entertainment / media, CPG and financial services.
Our flexible, partnership-based model allows us to offer exactly the right resources needed for each assignment without the excessive mark-ups of the big suppliers.
In addition to full-service quantitative and qualitative research solutions, we can work seamlessly with client side and agency teams on any of the following and much more:
• Stunning infographics to engage internal stakeholders and create external buzz
• Customized online Voice of the Customer communities and insights platforms
• Innovative online and mobile research techniques to capture in-the-moment insights while saving money
• Curating the best emerging technologies and tools tailored to your business while saving you time
• Compelling videos to bring insights to life in your organization
Full-Service Research Solutions including:
- Expert research study design
- Strategic quantitative research including consumer segmentation, market landscape, product development and more
- Expert qualitative research including remote / video-based ethnography, in-home use tests, multimedia diaries and much more
- Research expertise in: early stage innovation and ideation, concept testing, brand positioning, advertisement evaluation, brand tracking, voice of the customer, and much more
Visit www.insight-by-design.com to learn more.
We look forward to partnering with you!
Reviews
Top review
“The results of working with IBD on a baseline market research project were so beneficial, they did a refresh project for us too. The initial baseline project was a heavy lift, and Chris and team made it manageable and fun. I received the results late in 2019—and who knew the data would end up being the Museum’s compass to guide us through the pandemic. The investment in the research paid dividends, and I knew each dollar spent in an ad campaign was achieving maximum results. With our refresh research project now in hand, IBD has expanded our market knowledge, adding qualitative insights to the in-depth quantitative results they provided years earlier. IBD's work is an invaluable resource for the Museum.
Top review
“Best in Class. True professionals dedicated to great outcomes, they are very collaborative and so smart. Strategic and detailed, they are experts at distilling the insights that help us tell a great and compelling story to internal stakeholders. The meta analysis work IBD produced for us provided the foundation for a great, award-winning insights event. Talk about a partner that makes you look good! We have a complex business with challenging B2B recruiting that IBD always manages to deliver excellent respondents for our projects as well. I have worked with the founder, Chris Aswad, for 20+ years across multiple categories and many types of projects always with valuable results. I whole-heartedly recommend Insight By Design!
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