Gary Rudman

For over 25 years, Gary Rudman of GTR Consulting has been a trailblazer in the realm of online and in-person custom qualitative research. His expertise centers around the dynamic and ever-evolving cohorts of Gen Alpha, Gen Z, and Millennials. With a portfolio spanning hundreds of projects, Gary has excelled in a wide spectrum of research domains encompassing exploratory, concept, advertising, packaging, consumer journeys, and play and usage test research projects. His diverse clientele hails from virtually every sector, including technology, video games, entertainment, toys, consumer packaged goods, beverages, food/snacks/candy, personal care products, retail, fashion, and even social marketing initiatives aimed at critical causes such as anti-tobacco advocacy and sexual assault prevention. Gary Rudman's lasting impact is marked by his continuous dedication to delivering unparalleled insights and strategic guidance, navigating the nuanced preferences and behaviors of kids, teens and young adults.