Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

With over 30 years of international experience in B2B marketing communications and branding, Lucy is an award-winning expert in communicating insight. She founded Keen as Mustard Marketing in 2006 as the first specialist full-service agency working with data, technology, and insight companies. Before founding Mustard, Lucy was the global marketing director of Research International for seven years. As an MRX industry thought leader, she has written for the Financial Times, The Independent, and The Journal of Brand Management, among others.

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2 Minutes on What to Do at IIEX North America
Mastering Insights Communications

2 Minutes on What to Do at IIEX North America

Discover groundbreaking ideas and vibrant discussions at IIEX North America 2024. Explore the latest...

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Who is Kidding Who? Are You Really Customer-Centric?
Mastering Insights Communications

Who is Kidding Who? Are You Really Customer-Centric?

Discover how to empower agencies and insights clients with effective communication and marketing strategies for market research success.

Maximizing Case Studies for Insights Success: A Step-by-Step Guide to Creating Effective Case Studies
Mastering Insights Communications

Maximizing Case Studies for Insights Success: A Step-by-Step Guide to Creating Effective Case Studies

Case studies and client stories are crucial components of any insight company’s marketing. They demonstrate your value and expertise, satisfy client c...

How Mustard Helped Transform Engagement with Insights at Coca-Cola
Mastering Insights Communications

How Mustard Helped Transform Engagement with Insights at Coca-Cola

“They never, ever read the email” Sounds familiar? This was the number one challenge set to us by the head of insights at Coca-Cola Western Europe: to...

Fire! Aim! Ready! Are You Putting Your Marketing Tactics before Your Strategy?
Mastering Insights Communications

Fire! Aim! Ready! Are You Putting Your Marketing Tactics before Your Strategy?

Differentiating between strategy and tactics for successful marketing.

The Seven Deadly Sins of Marketing for Insights
Mastering Insights Communications

The Seven Deadly Sins of Marketing for Insights

Identifying the common missteps when marketing your insights.

What Can Insights Learn from Hollywood?
Mastering Insights Communications

What Can Insights Learn from Hollywood?

Sprinkling a sliver of Hollywood into your insights communications.

Insights Worth Shouting About
Mastering Insights Communications

Insights Worth Shouting About

Effectively communicating insights from a study across a business.

Building Your Fame Muscle: A Workout for Qualitative Researchers
Mastering Insights Communications

Building Your Fame Muscle: A Workout for Qualitative Researchers

The top skills needed for a Qual Researcher to excel in the industry.

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