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For The Right Content, Millennials Will Pay To Play
Insights Industry News

For The Right Content, Millennials Will Pay To Play

The good folks at Iconoculture focus on Millenials and information in a recent AdAge white paper. The key finding is that for the “wired generation”, ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

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Casro Professional Certifications Is Favoring Process Over Creativity & Inspiration
Insights Industry News

Casro Professional Certifications Is Favoring Process Over Creativity & Inspiration

Lenny Murphy weighs in on whether Casro’s Professional Certifications fail to address client requirements for both new research processes and creative...

DL

Dmitry Lashchenkov

Ten Trends Shaking Up The Way Research Is Conducted

Ten Trends Shaking Up The Way Research Is Conducted

These ten trends, in combination, are shaking up the way we work. Here’s how you can stay on top of them.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Brand Owners Still Fail To Win The Trust Of Consumers

Brand Owners Still Fail To Win The Trust Of Consumers

62% of people in the UK and 54% in the US argued corporations were “only interested” in selling them products,

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Casro Professional Certifications Is Favoring Process Over Creativity & Inspiration
Insights Industry News

Casro Professional Certifications Is Favoring Process Over Creativity & Inspiration

Lenny Murphy weighs in on whether Casro’s Professional Certifications fail to address client requirements for both new research processes and creative...

DL

Dmitry Lashchenkov

Ten Trends Shaking Up The Way Research Is Conducted

Ten Trends Shaking Up The Way Research Is Conducted

These ten trends, in combination, are shaking up the way we work. Here’s how you can stay on top of them.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Brand Owners Still Fail To Win The Trust Of Consumers

Brand Owners Still Fail To Win The Trust Of Consumers

62% of people in the UK and 54% in the US argued corporations were “only interested” in selling them products,

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

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