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test Navigating B2B Research in Asia: What Non-Asian Agencies Need to Know
Asia’s B2B research market is dynamic and diverse. Success demands cultural understanding, local nuance, and humility beyond tools and methods.
Colin Wong
Principal Consultant at Insights Heroes
GRIT’s Hottest Methods Confirm the Rise of Agile, Iterative Research—And Suzy is Already There
Suzy uses AI to power agile, fraud-proof research with tools like Suzy Speaks, Signals, and Biotic—reshaping how brands gather and act on insights.
Mary Lois Smith
VP, Market Research at Suzy
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
The Real Story Behind AI’s Rapid Takeover of Research │ The Exchange: Episode 131
May 11, 2026
Latest Content
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Defining Your Purchase Journey’s North Star
Shopping for research tech can feel like navigating a maze of 1,700+ tools. Learn how to cut through the clutter and find the right fit for your team.
Z Johnson
Consultant at MRXplorer
Simplifying the Research Tech Journey with MRXplorer
Choosing market research tech is overwhelming. MRXplorer offers a clear, unbiased framework to help you find tools that truly match your business need...
Z Johnson
Consultant at MRXplorer
Your Tech Inventory – It Takes a Village (and a Spreadsheet!)
Choosing research tech isn’t a solo mission—especially on larger teams. Like planning a potluck, coordination avoids tool overlap and ensures the righ...
Z Johnson
Consultant at MRXplorer
Assessing the Current State and Identifying the Gaps – Time to Get Real!
You’ve unpacked your full tech stack—now it’s time to assess performance. It may not be thrilling, but the insights will help you optimize what truly ...
Z Johnson
Consultant at MRXplorer
Your Purchasing Prioritization – Making Smart Moves!
You’ve aligned business goals with your tech audit—now it’s time to turn insights into action. Build a clear, strategic roadmap for smarter tech decis...
Z Johnson
Consultant at MRXplorer
The Scorecard – Your Secret Weapon for Smart Tech Choices!
You’ve mapped your needs—now it’s time to evaluate tools. Use a scorecard to cut through the hype and find the right research tech fit for your team.
Z Johnson
Consultant at MRXplorer
The Pilot Program – Test-Driving Your Tech for a Perfect Fit!
You’ve defined needs and built a scorecard—now it’s time for a pilot program. Test your top tech pick with real data to ensure it’s the right fit.
Z Johnson
Consultant at MRXplorer
Making the Final Decision and Ensuring a Smooth Transition – Victory Lap!
You’ve done the work—now it’s time to choose your research tech with confidence and ensure smooth integration into your team’s workflow for lasting im...
Z Johnson
Consultant at MRXplorer
New Study Finds Marketing Leaders Need More Timely Data to Trust Intuition
New research reveals why marketing leaders still struggle to turn data into action, highlighting barriers that limit the impact of business intelligen...
Ali Henriques
Executive Director at Qualtrics Edge
Why Privacy Is More Than Data Security: Lessons from Psychologists Studying the Impact of Privacy
In an AI-driven world, brands win trust by treating privacy as a commitment, protecting stories, and building stronger relationships with consumers.
Kristian Aloma
Founder and CEO at Threadline
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Defining Your Purchase Journey’s North Star
Shopping for research tech can feel like navigating a maze of 1,700+ tools. Learn how to cut through the clutter and find the right fit for your team.
Z Johnson
Consultant at MRXplorer
Simplifying the Research Tech Journey with MRXplorer
Choosing market research tech is overwhelming. MRXplorer offers a clear, unbiased framework to help you find tools that truly match your business need...
Z Johnson
Consultant at MRXplorer
Your Tech Inventory – It Takes a Village (and a Spreadsheet!)
Choosing research tech isn’t a solo mission—especially on larger teams. Like planning a potluck, coordination avoids tool overlap and ensures the righ...
Z Johnson
Consultant at MRXplorer
Assessing the Current State and Identifying the Gaps – Time to Get Real!
You’ve unpacked your full tech stack—now it’s time to assess performance. It may not be thrilling, but the insights will help you optimize what truly ...
Z Johnson
Consultant at MRXplorer
Your Purchasing Prioritization – Making Smart Moves!
You’ve aligned business goals with your tech audit—now it’s time to turn insights into action. Build a clear, strategic roadmap for smarter tech decis...
Z Johnson
Consultant at MRXplorer
The Scorecard – Your Secret Weapon for Smart Tech Choices!
You’ve mapped your needs—now it’s time to evaluate tools. Use a scorecard to cut through the hype and find the right research tech fit for your team.
Z Johnson
Consultant at MRXplorer
The Pilot Program – Test-Driving Your Tech for a Perfect Fit!
You’ve defined needs and built a scorecard—now it’s time for a pilot program. Test your top tech pick with real data to ensure it’s the right fit.
Z Johnson
Consultant at MRXplorer
Making the Final Decision and Ensuring a Smooth Transition – Victory Lap!
You’ve done the work—now it’s time to choose your research tech with confidence and ensure smooth integration into your team’s workflow for lasting im...
Z Johnson
Consultant at MRXplorer
New Study Finds Marketing Leaders Need More Timely Data to Trust Intuition
New research reveals why marketing leaders still struggle to turn data into action, highlighting barriers that limit the impact of business intelligen...
Ali Henriques
Executive Director at Qualtrics Edge
Why Privacy Is More Than Data Security: Lessons from Psychologists Studying the Impact of Privacy
In an AI-driven world, brands win trust by treating privacy as a commitment, protecting stories, and building stronger relationships with consumers.
Kristian Aloma
Founder and CEO at Threadline
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Featured Articles
Robism #3: “Maternity… Play Chess Not Checkers.”
Discover how strategic maternity care boosts lifetime customer value. Insights from Klein & Partners’ 2025 NCIS – Peds Edition reveal what matters.
Rob Klein
Founder & CEO at Klein & Partners
Are the Benefits of Insights Being Devalued by the Hype of Generative AI?
By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between AI and traditional research, and how to combine b...
Marilyne Meesters Chew
Director, Project Management at Mastercard
Why Static Personas Are Sabotaging Your Strategy (And What Behavioral Science Does About It)
Static personas don’t reflect real people. Discover why modern marketing demands dynamic, context-driven insights—not outdated stock photo stereotypes...
William Leach
Founder / Mindstate Group at Mindstate Group
Digital Qual is Not a Replica — It’s a Reinvention
Qual is evolving. Discover how platforms like Recollective are reshaping qualitative research with AI, asynchronous tools, and scalable insights.
Laura Pulito
Vice President of Research at Recollective Inc.
Explore more topics
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Trending in Artificial Intelligence and Machine Learning
What is a Digital Twin in AI Marketing Research?
Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Karen Lynch
Head of Content at Greenbook
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
AI vs. Insights Professionals: Who Wins?
Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Karen Lynch
Head of Content at Greenbook
Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
AI shopping agents are becoming decision-makers. Karen & Lenny explore Amazon’s bold moves, predicti...
Are the Benefits of Insights Being Devalued by the Hype of Generative AI?
By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between AI and traditional research, and how to combine b...
Marilyne Meesters Chew
Director, Project Management at Mastercard
What is a Digital Twin in AI Marketing Research?
Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Karen Lynch
Head of Content at Greenbook
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
AI vs. Insights Professionals: Who Wins?
Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Karen Lynch
Head of Content at Greenbook
Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
AI shopping agents are becoming decision-makers. Karen & Lenny explore Amazon’s bold moves, predicti...
Are the Benefits of Insights Being Devalued by the Hype of Generative AI?
By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between AI and traditional research, and how to combine b...
Marilyne Meesters Chew
Director, Project Management at Mastercard
Video Library
Stream the latest expert insights
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
The Future of Consumer Research: Smart Labels & Real-Time Usage Data with Adhithi Aji
Discover how Adhithi Aji’s Adrich is revolutionizing CPG with smart labels, real-time data, and insi...
Why Small AI Models Are Beating Big Tech Giants
Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...
Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution
From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...
AI's Evolution from Hype to Practical Impact
AI has moved from experiments to strategy, reshaping industries from healthcare to retail. Businesse...
Unlocking the “Why”: How Technology is Transforming Qualitative Research
Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...
The $1 Billion Question: Is Your Research Actually Lying to You?
AI and synthetic data are reshaping research. Learn why quality matters more than scale, how partner...
Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds
Lenny Murphy talks with Jeffrey Reynolds on scaling service businesses via private equity, balancing...
The New Research Stack: AI, Creators & Confused Algorithms
Market research is booming and evolving fast—NIQ’s billion-dollar IPO, prediction markets rising, an...
The Future of Brand Health: Inside the Greenbook Brand Solutions Tech Showcase
Discover how Enlyta and Harmoni help insights pros track and manage brand health in real time with A...
AI vs Human Research: The Shocking Results That Changed Everything
Synthetic research is disrupting traditional methods with faster, cheaper results—but does the sourc...
Transforming Tradition: Alex Hunt on Leading Behaviorally into the Digital Future
Alex Hunt shares how he transformed Behaviorally into a digital, AI-powered insights leader in this ...
AI Agents Are Changing Procurement—Here’s How to Stay Competitive
AI is reshaping procurement at companies like P&G and Coca-Cola. Learn how LLMs are transforming bus...
Solving the Sampling Crisis: How Tech Is Reshaping Audience Engagement in Research
Discover how sampling and data quality platforms like Sample Ninja and Data Quality Co-op are reshap...
Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
AI shopping agents are becoming decision-makers. Karen & Lenny explore Amazon’s bold moves, predicti...
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
The Future of Consumer Research: Smart Labels & Real-Time Usage Data with Adhithi Aji
Discover how Adhithi Aji’s Adrich is revolutionizing CPG with smart labels, real-time data, and insi...
Why Small AI Models Are Beating Big Tech Giants
Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...
Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution
From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...
AI's Evolution from Hype to Practical Impact
AI has moved from experiments to strategy, reshaping industries from healthcare to retail. Businesse...
Unlocking the “Why”: How Technology is Transforming Qualitative Research
Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...
The $1 Billion Question: Is Your Research Actually Lying to You?
AI and synthetic data are reshaping research. Learn why quality matters more than scale, how partner...
Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds
Lenny Murphy talks with Jeffrey Reynolds on scaling service businesses via private equity, balancing...
The New Research Stack: AI, Creators & Confused Algorithms
Market research is booming and evolving fast—NIQ’s billion-dollar IPO, prediction markets rising, an...
The Future of Brand Health: Inside the Greenbook Brand Solutions Tech Showcase
Discover how Enlyta and Harmoni help insights pros track and manage brand health in real time with A...
AI vs Human Research: The Shocking Results That Changed Everything
Synthetic research is disrupting traditional methods with faster, cheaper results—but does the sourc...
Transforming Tradition: Alex Hunt on Leading Behaviorally into the Digital Future
Alex Hunt shares how he transformed Behaviorally into a digital, AI-powered insights leader in this ...
AI Agents Are Changing Procurement—Here’s How to Stay Competitive
AI is reshaping procurement at companies like P&G and Coca-Cola. Learn how LLMs are transforming bus...
Solving the Sampling Crisis: How Tech Is Reshaping Audience Engagement in Research
Discover how sampling and data quality platforms like Sample Ninja and Data Quality Co-op are reshap...
Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
AI shopping agents are becoming decision-makers. Karen & Lenny explore Amazon’s bold moves, predicti...
Greenbook Research Industry Trends (GRIT) Reports
Explore critical trends in market research and insights
GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q1 2025
GRIT Business & Innovation Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q3 2025
GRIT Latin America Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q4 2022
GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q1 2025
GRIT Business & Innovation Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q3 2025
GRIT Latin America Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q4 2022
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